Mgr, Retail Planning (Irvine, California, US) in Irvine, CA at Kia Motors America

Date Posted: 11/8/2019

Job Snapshot

  • Employee Type:
  • Location:
    Irvine, CA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Need a positive switch in your career? Kia Motors America is one of the world’s fastest growing automotive companies in the US. We are always looking to add smart, talented individuals to the Kia team.

At Kia Motors America, innovation and reinvention are at the core of everything we do, and our willingness to challenge conventional thinking has transformed the brand into a recognized industry leader.

With an extensive lineup of world class products, Kia continues to grow and mature at a rapid rate. Our Marketing partnerships with the NBA, Super Bowl, Billboard Music Awards and others are raising brand awareness and challenging what people think they know about the Kia brand. Join us as we invite people to discover the “New Kia”.




The National Manager, Retail Planning, will report directly to the Director, Retail Development and perform a key role in the continued assessment, evaluation, and development of dealer representation strategies to achieve KMA long-term growth, volume and dealer profitability objectives.  This role includes ongoing and regular interaction with Regional and National personnel to achieve “win-win” outcomes for Kia (National and Regional) and the dealer network.       

Primary responsibilities will include developing and executing sustainable network representation strategies, overseeing the timely completion of market studies and analyses, leading the preparation, review, and evaluation of dealer network proposals including open points, buy/sells, relocations, etc. and implementation of dealer Area of Primary Responsibility (APR) adjustments as appropriate over time.

This position will also be responsible for maintaining the Dealer Master File used for billing dealers for vehicles, parts, accessories, marketing and training expenses, managing and administering Network Improvement Fund (NIF) budget to assist with achieving long-term representation goals and objectives, managing and maintaining various executive reports and analyses, and managing key vendor relationships including three onsite vendor personnel.

Major Responsibilities


Major Responsibility



Evaluate and analyze Dealer proposals for open points, buy/sells, relocations, and all other packages consistent with KMA strategy while adhering to state laws and company policy. 



Direct analysis for causes of retail performance levels and initiate recommendations for focused action plans in coordination with national and regional stakeholders.



Identify and promote high potential sales areas, open points and low performance market areas.



Support ad hoc research in network planning and business management for all constituencies (Buy-Sells, Relocations, Add Points).  Create, maintain and develop actionable reports for executive management.  Support development of long-range network improvement strategies.



Manage and enhance all relevant data sources, such as Polk registrations, demographic, market census and dealer financial data. Provide key intelligence and guide IT projects, such as centralized dealer database and business management tools.



Bachelor’s degree in Business Administration or equivalent job experience in related field required.  Master’s degree preferred.

Overall Experience

Minimum of ten (10) years automotive wholesale experience with significant Regional interaction including Market Representation/Retail Development experience at OEM level is required.

Directly Related Experience

Dealer network planning, financial analysis and vendor relations experience required.



KMA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KMA complies with applicable law governing non-discrimination in employment in every location in which KMA has offices.  The KMA EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.

Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.


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