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Director, Business Insights & Strategy in Irvine, CA at Kia Motors America

Date Posted: 1/28/2018

Job Snapshot

Job Description

Facilitate and promote the profitable growth of Kia Motors America (KMA) within the framework of Kia Motors Corporation's (KMC) long-term goals and objectives.

Business Planning-
  • Short term
  • Long term
  • Volume & Forecast Planning
Portfolio Management
  • Market Trend Analysis
  • Segment
  • Source of Sales
  • Price Range
  • Volume
  • Product Cadence
CAFE & EPA Compliance
  • Green Car Planning
  • CAFE Scenario Planning
Market Research
  • Syndicated Research:
    • JD Power (IQS, VDS, etc)
  • Consumer & Marketing Research to support:
    • Ethnographic Research for consumer insight
    • Price, Concept and Feature testing
    • Marketing Launch milestones
    • Early Buyer studies
    • Ad hoc requests
Advanced Planning                                                                                                         20%
  • Consumer & Industry Analysis
    • New concept trend tracking
    • Product implications based on sociological & cultural trends
  • New Product Concept development
    • Create clear image of target buyer profile for product design & engineering
    • Identify scenes & benefits as well as ideal usage for new products 
  • Bachelor’s degree or equivalent work experience required
  • Master’s degree in business or related field preferred
Overall Related Experience
  • Minimum of 15+ years in the major disciplines within the automotive industry required
  • 10+ experience in automotive marketing and product planning or technical planning
Directly Related Experience:
  • Engineering background or deep experience working closely with R&D organizations and consulting experience highly desired
  • Broad understanding of US automotive markets and technology        
  • Experience working with foreign national management, along with a provide track record of working under pressure and meeting deadlines            
 Position Requirements:
  • Occasional travel may be required domestically and/or internationally
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays
  • Perform other duties as assigned
Kia Motors America offers an environment where we place a strong focus on our customer, embrace challenges and work collaboratively.  If you’re looking for this type of a dynamic company, then Kia Motors America should be in your consideration for employment opportunities. Based in one of the nation's most desirable communities in Southern California. Our outstanding benefits package includes 100% paid health insurance, 401(k) plan, plus much more. EOE M/F/D/V. For more information about Kia, please visit our website at or


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