This site uses cookies. To find out more, see our Cookies Policy

Marketing Planning & Budget Specialist in Irvine, CA at Kia Motors America

Date Posted: 7/19/2018

Job Snapshot

  • Employee Type:
  • Location:
    Irvine, CA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

KMA’s Marketing Environment is a fast paced, success driven, and lean organization committed to growing KMA’s business and meeting long term success KPI’s.
The Marketing Planning and Budget Specialist combine’s excellent numeracy skills and critical thinking with the ability to create marketing budgets, analysis, and forecasts, that align to the business objectives.  To be successful in this role, you must be able to connect functional budgets to the overall company priorities and convey that to Management, Finance, as well as Global Headquarters.
The Marketing Planning and Budget Specialist will be responsible for supporting KMA’s Marketing Budget Team in Department’s planning, strategic decision making, budget forecasting and reporting activities.


  • Marketing Budget Planning & Reporting – Prepare and maintain the Company’s annual marketing budget plans by model in collaboration w/ Dept. staff, and agency partners
  • Support the Marketing Budget Manager in the development, approval, & model allocation of KMA’s annual and quarterly Budget and Forecasts
  • Ensure that tactical and strategic priorities are reflected in KMA’s Summary and model line budget plans
  • Develop and maintain Overall and model-line plans, actuals, and forecasts for KMA use internally, as well as KMC Overseas Marketing.
  • Prepare required analysis and summaries for key annual KMA and Global planning milestones
  • Media Budget Management: In collaboration with IWA/Canvas, KMA Marketing, and Finance, ensure that KMA’s Tier1 media budgets are accurately planned, maintained, tracked, and reported.
    • Support the media and budget team in maintenance and reconciliation of the annual T1 media budget & TRPs and impressions, as well as ongoing monthly updates.
    • Ensure that KMA T1 media Budgets and Forecasts accurately reflect model allocations.
    • Prepare for and lead the monthly Partner Budget & Media Plans Update Meeting;
    • Track and incorporate changes from plan into KMA’s model-line budgets & plans
    • Support the media team in the annual media upfront budget and analysis and negotiating budget approval process;
  • Support Department Management in identifying and implementing new tools and processes to improve analyses, reporting, and efficiency. 


  • Our ideal candidate holds a degree in Accounting or Finance and is experienced with budgeting, forecasting, and reporting.
  • Bachelor’s degree required; Masters or MBA a plus.

Overall Related Experience:

  • Minimum 3-5 years’ experience in budgeting or related field – budgeting, financial analysis, budgeting, auditing, budget reporting
  • Advertising/media budgeting, analysis experience
  • Automotive experience or experience in working with product focused marketing organization budgets


  • Possess a dynamic blend of marketing, and finance acumen, leadership, agility, and communication skills.
  • Excellent written/verbal communication skills; excellent computer skills (Excel, PowerPoint, Word)
  • Ability to operate and excel at the strategic as well as tactical levels
  • Demonstrated project management and integration experience
  • Hands-on experience with budget/financial software, and collaboration tools
  • Ability to manage multiple tasks simultaneously

KIA MOTORS AMERICA is a dynamic company that is ideal for professionals who seek to accelerate their careers. Based in one of the nation’s most desirable communities in Southern California. Our outstanding benefits package includes 100% paid health insurance, 401(k) plan, plus much more. EOE M/F/D/V. For more information about Kia, please visit our website at


  1. Marketing Jobs
  2. Business Analyst Jobs