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Retail Marketing Analyst in Irvine, CA at Kia Motors America

Date Posted: 7/10/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Irvine, CA
  • Job Type:
    Sales
  • Experience:
    Not Specified
  • Date Posted:
    7/10/2018

Job Description

SUMMARY

Assist Retail Marketing Manager in planning, organizing, and prioritizing all regional marketing, advertising and promotional activities in accordance with corporate and regional objectives.  Interface with dealers, DSMs, regional staff and corporate staff on all training and questions on marketing and incentive programs to ensure the proper communication and execution of such programs.

MAJOR RESPONSIBILITIES

  • Assist Retail Marketing Manager with the coordination of all advertising programs and activities, including dealer marketing group meetings, DAS and regional marketing stimulation fund tracking.
  • Prepare and distribute regional reports on a daily, weekly or other frequency basis to monitor sales, digital KPIs/sales, marketing, customer satisfaction, and training activities.
  • Ad-hoc projects as requested by regional management.
  • Administration of regional promotions, auto shows, training and incentive programs.
  • Administer special incentive programs, including the communication of all regional marketing and incentive programs to dealers, DSM’s, regional and corporate staff, monitoring of payments, and enforcing policies and procedures with dealers.  
  • Assist and administer Digital Marketing & Advertising, digital communications and digital education activities for Regional Management, Field Staff and dealers.

JOB REQUIREMENTS

Education: 

  • Bachelor’s or equivalent work experience required.

Overall Related Experience: 
  • 0-3 years' work or internship experience required.

Directly Related Experience: 
  • Wholesale automotive, merchandising, marketing, or advertising experience is a plus. 

SKILLS

  • Excellent oral and written communications skills.

  • High level of organizational, planning and analytical skills.

  • Strong PC knowledge in Windows-based environment to include MS Office software with an emphasis on Word, Excel and Power Point.          

KIA MOTORS AMERICA is a dynamic company that is ideal for professionals who seek to accelerate their careers. Based in one of the nation’s most desirable communities in Southern California. Our outstanding benefits package includes 100% paid health insurance, 401(k) plan, plus much more. EOE M/F/D/V. For more information about Kia, please visit our website at http://www.kia.com/

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