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Sr. Digital Platforms, Innovation & Analytics Manager in Irvine, CA at Kia Motors America

Date Posted: 10/11/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Irvine, CA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    10/11/2018

Job Description

SUMMARY
Lead, manage and drive growth of large digital, marketing programs, inclusive of planning, managing, and optimizing, creative development.  Create industry leadership position for Kia Motors in web, mobile and digital activities by utilizing industry tools, analyses best practice and benchmarks.  Provide guidance and direction to agency partners, vendors, budget oversight and processes as necessary to meet business objectives and maximize return on Kia marketing investments. Develop and utilize analytics to drive strategies and program improvements. Lead the development of a new Business Intelligence practice across KMA Marketing. 

MAJOR RESPONSIBILITY
  • Lead Marketing Innovation activities for KMA. 
  • Oversee Kia.com platform and web/mobile related projects.
  • Lead the development of a new Business Intelligence practice for KMA Marketing to measure, track and optimize marketing program effectiveness. 

JOB REQUIREMENTS
 
Education:
  • Bachelor’s degree or equivalent work experience required
  • Master’s degree desirable
Overall Related Experience:
  • 8+ years’ experience in advertising, product marketing, sales, digital marketing, pricing, product and/or corporate planning, or consumer insights; automotive experience a plus.
  • 5+ years’ experience in leading and/or managing digital marketing activities; experience developing and optimizing web and mobile based platforms strongly desired as is experience overseeing paid and owned digital/social platforms.
Directly Related Experience:
  • Proven skills in developing consensus with internal and external stakeholders via business acumen focused communication.
  • Demonstrated success in a fast paced, high workload environment.
  • Demonstrated skills in collaboration, strategic thinking, analytics, written and verbal communications, organization, attention to detail, planning and innovation.
SKILLS
  • Strong strategic planning & leadership development skills
  • Strong agency partner management/oversight
  • Proactive & entrepreneurial leadership style
  • Ability to set and manage clear team performance goals and objectives
  • Strong budget planning & management skills
  • Accomplished PC skills including Microsoft Word, Excel, Power Point
  • Strong verbal and written communication skills
  • Working knowledge of media platforms
  • Strong multi-tasking skills
  • Strong interpersonal skills and willingness to collaborate across teams
  • Self-motivated
Kia Motors America offers an environment where we place a strong focus on our customer, embrace challenges and work collaboratively.  If you’re looking for this type of a dynamic company, then Kia Motors America should be in your consideration for employment opportunities. Based in one of the nation's most desirable communities in Southern California. Our outstanding benefits package includes 100% paid health insurance, 401(k) plan, plus much more. EOE M/F/D/V. For more information about Kia, please visit our website at www.kia.com/ or kiajobs.com.

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